The brief Version: When Marie Anseems to fitinette stated, “allow them to consume cake,” it might probably have been because she had been hogging all Michel et Augustin cookies for herself. Youth friends Michel and Augustin found in middle school, and, if they found their adult 9-to-5 jobs to be unfulfilling, they started a cookie organization with a foundation in French pastry. Quickly ahead 13 many years, plus the two pals have actually workplaces in France and New York and are also attracting globally using their snacks, pastries, yogurts, mousses, alongside desserts made with easy, pronounceable materials. The duo also instructs aspiring bakers that perfecting the art of French pastry is actually attainable through their recipe books and entertaining available house classes. Michel and Augustin’s dream is straightforward: to really make the globe laugh and come together over a shared love of desserts.
The storyline of Michel et Augustin started simply adequate. Two young men started palling around in secondary school and became great friends. But, much like lots of adolescent friendships, the two parted techniques after graduation to check out their very own routes.
Michel discovered himself involved in finance in ny, and Augustin was actually employed in marketing for Air France. But both soon turned into disillusioned using the 9-to-5 work in the business world. They reconnected and also the duo devised a wild plan to discover all 1,263 bakeries in France and establish the basics of the number one confectioneries the nation was required to provide. They blogged a manuscript about any of it â their unique very first cooperation!
After doing their particular pursuit, in 2004, Michel and Augustin aproned-up and place from a new adventure: baking in Augustin’s kitchen area. Their unique purpose were to create a line of snacks also sweets created using 100% natural ingredients and really love. And, after tirelessly testing and sampling above 300 dishes, their unique first mixture was born: the small round butter cookie. Michel et Augustin came into this world!
The pair found quick achievements, plus they consistently innovate a lot more tasty designs, such as for example a decadent natural yogurt in a container, that was found just once Michel and Augustin discovered their prized cow could create more than butter. They advertise items using signature “kookiness” additionally the pleasure they infuse to their yummy treats.
Spreading a fascination with French Pastry Around the World
Michel et Augustin is focused on more than simply generating a tasty cookie. The organization is actually curved on attracting from France’s wealthy culinary record generate masterful sweets.
“it is not about snacks â it is more about a passion for French pastry,” said Lily Dionne-Jermanovich, Michel et Agustin’s Communications and Content Director. “everything we make is related to French pastry techniques. There is an extremely powerful relationship with pastry creating as a business.”
But Lily informed you an affinity for and expertise of French pastry is not only reserved your item builders (they call them the “recipe team”) at Michel et Augustin. An element of the organization’s kooky society is actually revealing the enthusiasm and knowledge of pastry generating therefore every person in the group, in France and Brooklyn, can teach become a French pastry chef and make the nationwide test (usually a “C.A.P.”). This way, everybody is able to take part in innovating brand-new dishes and talk knowledgeably with fans, consumers, and people.
“Once a week in France and once monthly in ny, all of our Banana Farm (“office”) turns into a pastry class where we have been going right through a vintage program of French pastry and training for all the certification,” she said. “no matter if you are an online site designer or in revenue â the chance is promoted for every.”
Though Michel et Augustin supplies a expansive brand in France, the organization sticks into exact same fundamentals and axioms of development regarding products.
“the one thing all our items have in common is a real attention to style and the components,” Lily mentioned. “We concentrate on the high quality and ease associated with the elements, and try to keep the ingredient list as pronounceable as you can.”
This results not only in a yummy decadence, but a treat it is possible to feel good about consuming together with your special someone.
An accumulation Treats Perfect for revealing together with your Sweetheart
Thereis just something about discussing desserts that begins the afternoon appropriate or ends up a perfect go out. And Michel et Augustin’s projects were intended for simply these events.
“its a minute of indulgence at the conclusion of a night out together,” Lily mentioned. “It is tasty and made with thoroughly clean materials, hence helps to make the second that much better. It feels good to indulge.”
With many worthwhile goodies available, there is need certainly to pick only one. While there are many even more choices in France â from candy mousse to decadent yogurts and, without a doubt, one-of-a-kind cookies â there are many available options in america and.
Lily was fast to advise the perfect snacks to give to or take pleasure in thereupon significant other.
“our very own best-selling cookie is our 4-Cookie Squares,” she mentioned. “they might be like small square tarts, also come in three tastes, and that can be so conveniently provided. We likewise have Cookie Buttons, that are hazelnut chocolate processor cookies with hazelnut ganache internally. They are available in packs of two â one in my situation, choice for you!”
For partners exactly who really enjoy their particular day ritual together, Lily told you Puff Palmiers tend to be a pleasant a.m. choice.
“they’ve been puff pastry and taste like Elephant Ears,” she stated. “They can be very light and flaky and great for revealing over break fast with coffee or at tea time.”
Whether both you and your honey are chocoholics or appreciate the sensitive butteriness of caramel (or all things in between), Michel et Augustin has a worthwhile treat for discussing (or sneaking down with for your own clandestine cookie affair).
Join up At the Banana Farm
Michel et Augustin’s viewpoint is that the happiness of desserts is in the posting. As a result it should not be any shock society engagement is big a portion of the organization’s business purpose. Everybody is welcomed to eliminate in and chat (and flavor snacks) at their unique Banana Farms (offices) in Paris, Lyon, or Brooklyn.
This attitude started within start of company and it is element of its key. And Lily noted this approach is exemplified when you look at the business’s available residences.
“immediately, Michel and Augustin opened up the doorways regarding apartment to neighbors, buddies, consumers, and passersby, for people giving all of them comments, to flavor cookies, to taste new dishes they certainly were screening, and go out together and explore whatever they had been performing,” she stated. “its something that’s really important to all of us now.”
Open residence at Banana Farm happens on the very first Thursday of any thirty days in France and ny. Lily told us these events present a way when it comes down to company to offer back to town by instructing all of them regarding the history and techniques of French pastry.
“We invite everyone, family members, pals, clients, and customers ahead share meals,” she said. “We carry out style exams, focus teams, and perform video games. Its a real neighborhood event.”
It’s not only enjoyable and tummy-pleasing to attend, however, if you lack a cookie friend, consider the rest of the dessert aficionados you might satisfy at Banana Farm. All things considered, if someone else wants Michel et Augustin addresses, you are sure that obtained good taste, and you should have something to connect more than.
Michel et Augustin: invested in Random Acts of Kookiness
In true Michel and Augustin type, the duo started a Random Acts of Kookiness initiative to inspire and excite anyone. From a tribute to Michael Jackson into cookie square occasion and their torrid Greek account, Michel and Augustin infuse hilarity and happiness into all they do. You can observe exactly why their own snacks are very addictive â they are fashioned with 100% natural ingredients and good vibes.
Up after that for your organization is a cookbook that aims to simply help US readers yet others tackle the intimidation associated with French pastry.
“We’re generating a French pastry cookbook when it comes down to me, and it’s about having fun with these very difficult quality recipes,” Lily mentioned. “We’re busting it down and saying it can be done. If we can, everyone can, and then we’re sharing all of our development.”
Michel et Augustin can be seeking introduce their famous chocolate mousse in the US.
“our very own dream in regards to our chocolate mousse is to seduce America’s tastebuds.”
And, after sampling the business’s snacks alongside treats, the US is actually clearly in for a long romance with this mousse.